Editorial
Harbor & Hale
Think out loud, on the record.
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EST. 2026UNITED STATES
A complete brand for your practice, in under an hour.
A brand studio for therapists in private practice. Answer a 7-minute brief written for clinicians who never trained in marketing; get positioning, palette, typography, voice and every word of your site.
I'm a…
Direction · Eklio
Elm & Ember Counseling
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WarmConsideredHuman
Elm & Ember Counseling
A steady place to begin.
For clinicians who never trained in marketing. In-person and telehealth, 50-minute sessions.
Request a consultationAuto-previewing 1/3 · pick a specialty to stop
ONE-TIME FROM $79 · MONTHLY PRESENCE $39/MO01
Same specialty, eight worlds
Eight therapists. Eight brands. Zero family resemblance.
All eight of these practices are individual therapists. Nothing about the palettes, typography or voice was reused.
Stark
Field Notes Therapy
Plain language for hard weeks.
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DirectModernUnsentimental
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Structured
Meridian Psychotherapy
A method behind the warmth.
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Bitter
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RigorousCalmCredible
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Interior
Slow Hour Counseling
Nothing here has to be rushed.
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Cormorant Garamond
Karla
QuietReflectivePrivate
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Open Air
Northline Therapy
Somewhere to breathe again.
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Quicksand
Nunito Sans
FreshEncouragingPlain-spoken
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Lamplight
Willow Bend Therapy
Bring the whole story.
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Fraunces
Nunito Sans
GenerousSunlitFamiliar
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Clinical
Ardent Clinical Practice
Evidence, held gently.
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Space Grotesk
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Hearth
Cedar Room Therapy
Sit down. Start anywhere.
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WarmGroundedHuman
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Your brief drives everything — your story, your clients, your voice. No two practices get the same brand.
One-time payment, in USD
Secure checkout via Stripe
Written for private practice
Yours to use commercially
You can describe your work in session, and freeze when it has to fit above a fold.
Nobody trained you to write a homepage. So the site waits, the directory profile does the work, and the practice sounds like every other practice in your ZIP code. Eklio asks the questions a studio would ask, then does the writing and the design decisions for you — in language your board would recognize as careful.
Sample brand kits
Six practices. Six identities that don't look alike.
Each kit starts from the brief, so a trauma practice in Austin and a child psychologist in Portland never end up with the same recolored template.
Still Water Therapy
Trauma-informed therapist · Austin, TX
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Cormorant Garamond
Inter — body copy
Still Water Therapy
A quiet place to put down what's heavy.
Trauma-informed therapist · Austin, TX. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Second Chair Counseling
Couples counselor · Denver, CO
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Karla — body copy
Second Chair Counseling
Two people. One conversation at a time.
Couples counselor · Denver, CO. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Little Compass Psychology
Child psychologist · Portland, OR
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Public Sans — body copy
Little Compass Psychology
Room to be a kid while we work.
Child psychologist · Portland, OR. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Still Water Therapy
Trauma-informed therapist · Austin, TX
22322B
5C6B5B
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Cormorant Garamond
Inter — body copy
Still Water Therapy
A quiet place to put down what's heavy.
Trauma-informed therapist · Austin, TX. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Second Chair Counseling
Couples counselor · Denver, CO
2B2320
C4785A
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FBF6F1
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Fraunces
Karla — body copy
Second Chair Counseling
Two people. One conversation at a time.
Couples counselor · Denver, CO. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Little Compass Psychology
Child psychologist · Portland, OR
1F3040
4E7C8A
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Baloo 2
Public Sans — body copy
Little Compass Psychology
Room to be a kid while we work.
Child psychologist · Portland, OR. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Even Keel Therapy
Anxiety specialist, telehealth only · Licensed in CA & WA
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Even Keel Therapy
Anxiety care that fits your week.
Anxiety specialist, telehealth only · Licensed in CA & WA. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Northline Collective
Group practice, eight clinicians · Chicago, IL
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Public Sans — body copy
Northline Collective
A team of clinicians. One standard of care.
Group practice, eight clinicians · Chicago, IL. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Ochre & Thread
Art therapist, ATR-BC · Asheville, NC
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Jost — body copy
Ochre & Thread
Make something. Then say something.
Art therapist, ATR-BC · Asheville, NC. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Even Keel Therapy
Anxiety specialist, telehealth only · Licensed in CA & WA
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3F7C74
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F4F7F5
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Newsreader
Inter — body copy
Even Keel Therapy
Anxiety care that fits your week.
Anxiety specialist, telehealth only · Licensed in CA & WA. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Northline Collective
Group practice, eight clinicians · Chicago, IL
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43506E
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Archivo
Public Sans — body copy
Northline Collective
A team of clinicians. One standard of care.
Group practice, eight clinicians · Chicago, IL. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Ochre & Thread
Art therapist, ATR-BC · Asheville, NC
2E2620
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Newsreader
Jost — body copy
Ochre & Thread
Make something. Then say something.
Art therapist, ATR-BC · Asheville, NC. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Three directions
Not one option. Three, each with a reason.
Every direction arrives with the thinking a studio would talk you through — palette, type, and the words on the page.
Fictional practice
Elm & Ember Counseling
Why this direction
For clients who are already overwhelmed: low contrast and a serif with soft stems read as competence without pressure.
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Elm & Ember
You don't have to explain everything at once.
Individual therapy in Providence, RI and online across New England. Free 15-minute consultation, evenings available.
Book a consultationAnxiety
Grief
Life changes
How it works
From brief to published, in four steps.
01
Answer a guided brief about your practice, in about seven minutes.
02
Choose one of three brand directions, each with a written rationale.
03
Get the full kit: palette, type, positioning and page-by-page copy.
04
Publish it — Squarespace, Wix, Framer, Webflow, or a spec for a developer.
What you receive
Everything you'd otherwise brief a designer on.
A complete, coherent kit you can hand to a website builder the same afternoon — not a mood board.
Positioning
Who you help, what changes for them, and the words to say it without jargon.
Your promise
“I help adults in Austin work through trauma at a pace their body can tolerate.”
WhoWhat changesHow it feels
Palette & typography
Colors and type pairings chosen for calm and legibility, with the exact codes.
Website copy
Home, About, Services and FAQ, written in your voice and ready to paste.
Squarespace-ready handoff
Fonts, hex codes and section-by-section copy mapped to your template.
Headings: Cormorant Garamond Body: Public Sans Accent: #5C6B5B Section 1 — hero copy…
Social templates
Psychoeducation posts for Instagram and LinkedIn — never clinical advice.
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Before and after
The difference between having a website and having a practice.
Toggle between the directory-template version and the generated identity.
Trauma-informed therapist — Austin, TX
Still Water Therapy
A quiet place to put down what's heavy.
Trauma-informed therapist · Austin, TX. 50-minute sessions, in person or telehealth.
Request a consultationTrauma work asks for a nervous system that can settle. Low contrast, deep green and a serif with soft stems read as calm rather than clinical, so the first impression is safety, not credentials.
Couples counselor — Denver, CO
Second Chair Counseling
Two people. One conversation at a time.
Couples counselor · Denver, CO. 50-minute sessions, in person or telehealth.
Request a consultationCouples arrive braced for blame. Clay warmth and a paired type system signal that both partners are addressed equally, and the short headline models the plain language used in session.
Monthly Presence
Stay visible without thinking about it.
Monthly Presence delivers 12 on-brand social posts, 4 stories, and an editorial calendar to your inbox every month — in your colors, in your voice, aligned with your ethics.
$39/month · Cancel anytime
Added by default with every kit — keep it only if it earns its place.
September
12 posts · 4 stories
MonTueThuFri
3 signs you're carrying too much
What a first session looks like
Grounding: the 5-4-3-2-1 practice
Why rest isn't laziness
Sunday-night dread, explained
How to ask for a referral
Boundaries, without the buzzword
Naming what you feel
A gentler morning routine
When to consider therapy again
Small repairs after a fight
One question for the week
elmandember.counseling
Psychoeducation
Grounding isn't distraction. It's coming back.
Caption, hashtags and alt text included. Educational only — never clinical advice.
Written for clinicians
Built around how therapists actually describe their work.
Austin, TX
“I had a license, a caseload plan and a blank website. This gave me the words I couldn't write about my own work.”
Denver, CO
“The palette and the copy arrived together, so the site finally looked like the way I actually practice.”
Chicago, IL
“Eight clinicians, one voice. We used the kit as the standard every new bio gets written against.”
Composite examples written to illustrate typical outcomes — not statements from named clients.
Pricing
One payment. The brand is yours to keep.
Brand Kit
$79
One-time · USD
For one clinician who needs a clear, calm identity.
- 1 brand direction
- Palette and type pairing with codes
- Positioning and promise
- Home page copy
- Squarespace handoff sheet
Brand Kit Plus
$149
One-time · USD
The usual choice for a practice opening to new clients.
- 3 brand directions with rationale
- 2 regenerations included
- Copy for 3 pages
- Detailed Squarespace or Wix spec
- SEO titles and meta descriptions
- 8 social templates
Practice Suite
$249
One-time · USD
For group practices and anyone who wants it airtight.
- 3 directions plus variants
- Unlimited regenerations for 30 days
- Copy for 6 pages
- Clinician bio system for the whole team
- Human review of your brand
- Publishing walkthrough
FAQ
Questions clinicians ask first.
Will my brand look like every other therapist's?+
No — the brief drives the output. Your modality, the clients you see, the words you use in session and the feeling you want in the room all change the result, so two individual therapists never land on the same palette, type pairing or voice. On top of that, the three creative directions you receive are deliberately contrasted: different color families, different typography, different tone. You pick the one that sounds like you, not the least-bad variation of one idea.
How long does the whole thing take?+
The brief takes about seven minutes. Your kit — positioning, palette, typography, voice and website copy — is ready in under an hour.
Where can I use the brand?+
Anywhere. You get hex codes, font names, logo direction and the copy for every page, ready to paste into Squarespace, Lovable, Framer or Webflow.
Ready when you are
Your practice, branded. In under an hour.
Start at $79, one time. No subscription required.