Leaving the agency
No marketing department, no template, and a caseload to fill by next quarter.
Eklio for lcsws
Branding for clinical social workers (LCSW)
You've spent years inside agencies where the brand was someone else's. Eklio helps your own practice arrive already looking established.
From $79 · one-time · no subscription required
Direction · Eklio
Elm & Ember Counseling
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Elm & Ember Counseling
A steady place to begin.
For clinicians who never trained in marketing. In-person and telehealth, 50-minute sessions.
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One-time payment, in USD
Secure checkout via Stripe
Written for private practice
Yours to use commercially
Why this is hard
What we hear most often.
Sliding scale, said well
Fees and access need language that respects both you and the client.
Systems work is invisible
Advocacy and case coordination rarely make it onto a therapy website.
Three directions
Not one option. Three, each with a reason.
Every direction arrives with the thinking a studio would talk you through — palette, type, and the words on the page.
Fictional practice
Elm & Ember Counseling
Why this direction
For clients who are already overwhelmed: low contrast and a serif with soft stems read as competence without pressure.
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Elm & Ember
You don't have to explain everything at once.
Individual therapy in Providence, RI and online across New England. Free 15-minute consultation, evenings available.
Book a consultationAnxiety
Grief
Life changes
The path
Four steps, about an hour.
01
Answer a guided brief about your practice, in about ten minutes
02
Choose one of three brand directions, each with a written rationale
03
Get your full brand kit: palette, type, positioning and copy
04
Publish it — on Squarespace, Wix, or a site we hand you the spec for
Monthly Presence
Stay visible without thinking about it.
Monthly Presence delivers 12 on-brand social posts, 4 stories, and an editorial calendar to your inbox every month — in your colors, in your voice, aligned with your ethics.
$39/month · Cancel anytime
Added by default with every kit — keep it only if it earns its place.
September
12 posts · 4 stories
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3 signs you're carrying too much
What a first session looks like
Grounding: the 5-4-3-2-1 practice
Why rest isn't laziness
Sunday-night dread, explained
How to ask for a referral
Boundaries, without the buzzword
Naming what you feel
A gentler morning routine
When to consider therapy again
Small repairs after a fight
One question for the week
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Psychoeducation
Grounding isn't distraction. It's coming back.
Caption, hashtags and alt text included. Educational only — never clinical advice.
Pricing
One payment. The brand is yours.
Brand Kit
$79
One-time · USD
For one clinician who needs a clear, calm identity.
- 1 brand direction
- Palette and type pairing with codes
- Positioning and promise
- Home page copy
- Squarespace handoff sheet
Brand Kit Plus
$149
One-time · USD
The usual choice for a practice opening to new clients.
- 3 brand directions with rationale
- 2 regenerations included
- Copy for 3 pages
- Detailed Squarespace or Wix spec
- SEO titles and meta descriptions
- 8 social templates
Practice Suite
$249
One-time · USD
For group practices and anyone who wants it airtight.
- 3 directions plus variants
- Unlimited regenerations for 30 days
- Copy for 6 pages
- Clinician bio system for the whole team
- Human review of your brand
- Publishing walkthrough
FAQ
Questions from your peers.
How do LCSWs start a private practice website?+
Positioning first, then five pages: home, about, services, fees and contact. Eklio writes all five from your brief.
How should I write about sliding-scale fees?+
Plainly, with the range and how to ask. Eklio drafts wording that avoids both apology and vagueness.
What makes a social work practice brand different?+
Its scope. Eklio's copy makes room for advocacy, coordination and community work alongside therapy.
Can I use this if I'm still pre-licensed?+
Yes, with supervision language included so your title and scope are stated correctly.
Will my brand look like every other therapist's?+
No — the brief drives the output. Your modality, the clients you see, the words you use in session and the feeling you want in the room all change the result, so two clinicians in the same specialty never land on the same palette, type pairing or voice. The three creative directions you receive are also deliberately contrasted: different color families, different typography, different tone. You choose the one that sounds like you.
Your practice, branded. In under an hour.
Start at $79, one time. No subscription required.