Brand Kit
$79
One-time · USD
For one clinician who needs a clear, calm identity.
- 1 brand direction
- Palette and type pairing with codes
- Positioning and promise
- Home page copy
- Squarespace handoff sheet
Pricing
One payment. No subscription required.
Less than one full-fee session for a brand you keep — and far less than a designer's discovery call.
Brand Kit Plus
$149
One-time · USD
The usual choice for a practice opening to new clients.
- 3 brand directions with rationale
- 2 regenerations included
- Copy for 3 pages
- Detailed Squarespace or Wix spec
- SEO titles and meta descriptions
- 8 social templates
Practice Suite
$249
One-time · USD
For group practices and anyone who wants it airtight.
- 3 directions plus variants
- Unlimited regenerations for 30 days
- Copy for 6 pages
- Clinician bio system for the whole team
- Human review of your brand
- Publishing walkthrough
Optional add-on
Monthly Presence — $39/mo
Twelve on-brand psychoeducation posts each month, a monthly newsletter draft, and refreshed website copy as your practice changes. Cancel any time.
Educational content only — never clinical advice or client material.
12 social posts, written and designed
1 newsletter draft
Quarterly copy refresh
Cancel any time
Add Monthly PresenceOne-time payment, in USD
Secure checkout via Stripe
Written for private practice
Yours to use commercially
Compare
Line by line.
| Included | Brand Kit | Brand Kit Plus | Practice Suite |
|---|---|---|---|
| Brand directions | 1 | 3 | 3 + variants |
| Regenerations | — | 2 | Unlimited for 30 days |
| Palette & typography | ✓ | ✓ | ✓ |
| Positioning & promise | ✓ | ✓ | ✓ |
| Pages of website copy | 1 | 3 | 6 |
| Squarespace / Wix handoff | Basic | Detailed | Advanced |
| SEO titles & meta | — | ✓ | ✓ |
| Social templates | — | 8 | 16 |
| Clinician bio system | — | — | ✓ |
| Human review | — | — | ✓ |
Written for clinicians
How practices use the kit.
Austin, TX
“I had a license, a caseload plan and a blank website. This gave me the words I couldn't write about my own work.”
Denver, CO
“The palette and the copy arrived together, so the site finally looked like the way I actually practice.”
Chicago, IL
“Eight clinicians, one voice. We used the kit as the standard every new bio gets written against.”
Composite examples written to illustrate typical outcomes — not statements from named clients.
FAQ
Questions therapists ask first.
Is the brand kit really a one-time payment?+
Yes. You pay once and keep the kit and its files. Monthly Presence is a separate, optional subscription you can cancel at any time.
Who owns the identity you generate?+
You do, fully, for commercial use. Note that we don't run trademark searches — check availability with the USPTO before filing.
Do you write anything clinical?+
No. Everything we produce is marketing and psychoeducation. Nothing in your kit gives clinical advice or speaks to a specific client's care.
Will this work with the site I already have?+
Yes. Most therapists we build for are on Squarespace, Wix or WordPress. You get exact hex codes, font names and section-by-section copy to paste in.
Is my brand compliant with my board or HIPAA?+
We keep marketing language conservative and avoid testimonials from clients, which many boards restrict. Final responsibility for your board's advertising rules and for HIPAA remains yours.
What if I don't like the result?+
Brand Kit Plus and Practice Suite include regenerations from a refined brief. See our refund policy for the full terms.
Your practice, branded. In under an hour.
Start at $79, one time. No subscription required.