Explaining what counseling is
Half your homepage has to do education before it can do persuasion.
Eklio for licensed professional counselors
Branding for licensed counselors (LPC)
Most of your first-time clients have never sat in a session. Eklio writes a practice identity that lowers the bar to walking in — without a single outcome promise.
From $79 · one-time · no subscription required
Direction · Eklio
Elm & Ember Counseling
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Elm & Ember Counseling
A steady place to begin.
For clinicians who never trained in marketing. In-person and telehealth, 50-minute sessions.
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One-time payment, in USD
Secure checkout via Stripe
Written for private practice
Yours to use commercially
Why this is hard
What we hear most often.
Board advertising rules
You've read the rules and you're not sure which words are safe to use.
Standing out in a directory
Ninety profiles in your ZIP code, all with the same three sentences.
Three directions
Not one option. Three, each with a reason.
Every direction arrives with the thinking a studio would talk you through — palette, type, and the words on the page.
Fictional practice
Elm & Ember Counseling
Why this direction
For clients who are already overwhelmed: low contrast and a serif with soft stems read as competence without pressure.
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Elm & Ember
You don't have to explain everything at once.
Individual therapy in Providence, RI and online across New England. Free 15-minute consultation, evenings available.
Book a consultationAnxiety
Grief
Life changes
The path
Four steps, about an hour.
01
Answer a guided brief about your practice, in about ten minutes
02
Choose one of three brand directions, each with a written rationale
03
Get your full brand kit: palette, type, positioning and copy
04
Publish it — on Squarespace, Wix, or a site we hand you the spec for
Monthly Presence
Stay visible without thinking about it.
Monthly Presence delivers 12 on-brand social posts, 4 stories, and an editorial calendar to your inbox every month — in your colors, in your voice, aligned with your ethics.
$39/month · Cancel anytime
Added by default with every kit — keep it only if it earns its place.
September
12 posts · 4 stories
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3 signs you're carrying too much
What a first session looks like
Grounding: the 5-4-3-2-1 practice
Why rest isn't laziness
Sunday-night dread, explained
How to ask for a referral
Boundaries, without the buzzword
Naming what you feel
A gentler morning routine
When to consider therapy again
Small repairs after a fight
One question for the week
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Psychoeducation
Grounding isn't distraction. It's coming back.
Caption, hashtags and alt text included. Educational only — never clinical advice.
Pricing
One payment. The brand is yours.
Brand Kit
$79
One-time · USD
For one clinician who needs a clear, calm identity.
- 1 brand direction
- Palette and type pairing with codes
- Positioning and promise
- Home page copy
- Squarespace handoff sheet
Brand Kit Plus
$149
One-time · USD
The usual choice for a practice opening to new clients.
- 3 brand directions with rationale
- 2 regenerations included
- Copy for 3 pages
- Detailed Squarespace or Wix spec
- SEO titles and meta descriptions
- 8 social templates
Practice Suite
$249
One-time · USD
For group practices and anyone who wants it airtight.
- 3 directions plus variants
- Unlimited regenerations for 30 days
- Copy for 6 pages
- Clinician bio system for the whole team
- Human review of your brand
- Publishing walkthrough
FAQ
Questions from your peers.
What should an LPC put on a counseling website?+
Who you help, what a first session is like, fees and insurance, location and telehealth states, and a clear next step. Eklio drafts all of it, in your voice.
Can I say I treat anxiety and depression?+
You can describe your training, methods and the concerns you work with. Eklio's copy stays with psychoeducation and process language, and avoids guarantees of outcome that boards flag.
What's a good tagline for a counseling practice?+
One plain sentence about what changes, not what you do. Eklio generates several and explains why each one fits your positioning.
Do I need a logo to start taking clients?+
No — but you do need a consistent wordmark, palette and voice, which is most of what a logo buys you. Eklio delivers that on day one.
Will my brand look like every other therapist's?+
No — the brief drives the output. Your modality, the clients you see, the words you use in session and the feeling you want in the room all change the result, so two clinicians in the same specialty never land on the same palette, type pairing or voice. The three creative directions you receive are also deliberately contrasted: different color families, different typography, different tone. You choose the one that sounds like you.
Your practice, branded. In under an hour.
Start at $79, one time. No subscription required.