Branding for counselors

Branding for counselors who need to be understood in one scroll.

LPC, LPCC, LMHC — the letters matter to your board and mean little to the person searching at 11pm. Eklio turns your specialty into language a prospective client recognizes, and dresses it in a visual system that reads as steady.

Build my brand kit See sample brands

One-time payment, in USD

Secure checkout via Stripe

Written for private practice

Yours to use commercially

Why this is hard

What we hear most often.

Credentials crowd out the promise

Most counselor sites open with licensure and modalities. A client is scanning for whether you understand their week.

Too many specialties on one page

Anxiety, grief, ADHD, life transitions — listed flat, they read as a directory profile. The kit sequences them into a hierarchy.

Referral partners judge the site too

Physicians and school counselors visit before they refer. A coherent brand makes that decision easy.

What you get

Written for your kind of practice.

A promise that leads with the client's experience, not your license

A hierarchy for your specialties so one is clearly primary

Copy that explains your modalities in plain language

A palette and type pairing that reads composed, not corporate

SEO titles for each specialty and city you serve

A referral-friendly one-pager version of your positioning

Sample kits

What the output looks like.

Second Chair Counseling

Couples counselor · Denver, CO

2B2320

C4785A

EBD9CB

FBF6F1

Fraunces

Karla — body copy

Second Chair Counseling

Two people. One conversation at a time.

Couples counselor · Denver, CO. 50-minute sessions, in person or telehealth.

Request a consultation

Sample output

Even Keel Therapy

Anxiety specialist, telehealth only · Licensed in CA & WA

1C2A2E

3F7C74

CBDCD7

F4F7F5

Newsreader

Inter — body copy

Even Keel Therapy

Anxiety care that fits your week.

Anxiety specialist, telehealth only · Licensed in CA & WA. 50-minute sessions, in person or telehealth.

Request a consultation

Sample output

Still Water Therapy

Trauma-informed therapist · Austin, TX

22322B

5C6B5B

CFD6C7

F5F3EC

Cormorant Garamond

Inter — body copy

Still Water Therapy

A quiet place to put down what's heavy.

Trauma-informed therapist · Austin, TX. 50-minute sessions, in person or telehealth.

Request a consultation

Sample output

Fictional sample practices, shown to illustrate output.

The path

Four steps, about an hour.

Answer a guided brief about your practice, in about ten minutes

Choose one of three brand directions, each with a written rationale

Get your full brand kit: palette, type, positioning and copy

Publish it — on Squarespace, Wix, or a site we hand you the spec for

Pricing

One payment. The brand is yours.

Brand Kit

$79

One-time · USD

For one clinician who needs a clear, calm identity.

1 brand direction
Palette and type pairing with codes
Positioning and promise
Home page copy
Squarespace handoff sheet

Choose Brand Kit

Most chosen

Brand Kit Plus

$149

One-time · USD

The usual choice for a practice opening to new clients.

3 brand directions with rationale
2 regenerations included
Copy for 3 pages
Detailed Squarespace or Wix spec
SEO titles and meta descriptions
8 social templates

Choose Brand Kit Plus

Practice Suite

$249

One-time · USD

For group practices and anyone who wants it airtight.

3 directions plus variants
Unlimited regenerations for 30 days
Copy for 6 pages
Clinician bio system for the whole team
Human review of your brand
Publishing walkthrough

Choose Practice Suite

FAQ

Questions we get from your peers.

Can I keep my modality language?+

Yes. The brief asks which terms you want kept verbatim — CBT, EMDR, IFS — and which should be translated into everyday words.

I'm licensed in two states. Does that show up?+

It does. Licensure and telehealth coverage are handled as part of the copy structure, not buried in a footer.

Do I need a website already?+

No. The kit works either way: paste it into an existing Squarespace or Wix site, or use the build spec to start fresh.

Is anything you write clinical advice?+

No. Everything produced is marketing and psychoeducation. Clinical decisions and language stay with you.

Your practice, branded. In under an hour.

Start at $79, one time. No subscription required.

Build my brand kit