Every therapist site reads the same
“A safe, compassionate space for healing” appears on thousands of pages. It's true, and it tells a prospective client nothing about you.
Branding for therapists
Branding for therapists, without a six-week design project.
You are good at the work and short on time. Eklio takes a ten-minute brief about the clients you serve and returns the whole brand: how you describe your practice, the colors and type that carry it, and the words for your website.
One-time payment, in USD
Secure checkout via Stripe
Written for private practice
Yours to use commercially
Why this is hard
What we hear most often.
Naming yourself is harder than naming a diagnosis
Writing about your own work triggers every hesitation you'd normally help a client examine. A structured brief takes that pressure off.
Design quotes start above your first month of fees
A brand designer's discovery phase alone often costs more than a full caseload week. Most new practices simply postpone it.
What you get
Written for your kind of practice.
A one-sentence promise that names who you help and what changes
A calm palette with exact hex codes, tested for legibility
A heading and body type pairing that avoids clinical coldness
Home, About, Services and FAQ copy in your voice
SEO titles and meta descriptions for your city and specialty
Psychoeducation social templates — never clinical advice
Sample kits
What the output looks like.
Still Water Therapy
Trauma-informed therapist · Austin, TX
22322B
5C6B5B
CFD6C7
F5F3EC
Aa
Cormorant Garamond
Inter — body copy
Still Water Therapy
A quiet place to put down what's heavy.
Trauma-informed therapist · Austin, TX. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Even Keel Therapy
Anxiety specialist, telehealth only · Licensed in CA & WA
1C2A2E
3F7C74
CBDCD7
F4F7F5
Aa
Newsreader
Inter — body copy
Even Keel Therapy
Anxiety care that fits your week.
Anxiety specialist, telehealth only · Licensed in CA & WA. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Ochre & Thread
Art therapist, ATR-BC · Asheville, NC
2E2620
B4622F
E4C79E
FAF4EA
Aa
Newsreader
Jost — body copy
Ochre & Thread
Make something. Then say something.
Art therapist, ATR-BC · Asheville, NC. 50-minute sessions, in person or telehealth.
Request a consultationSample output
Fictional sample practices, shown to illustrate output.
The path
Four steps, about an hour.
01
Answer a guided brief about your practice, in about ten minutes
02
Choose one of three brand directions, each with a written rationale
03
Get your full brand kit: palette, type, positioning and copy
04
Publish it — on Squarespace, Wix, or a site we hand you the spec for
Pricing
One payment. The brand is yours.
Brand Kit
$79
One-time · USD
For one clinician who needs a clear, calm identity.
- 1 brand direction
- Palette and type pairing with codes
- Positioning and promise
- Home page copy
- Squarespace handoff sheet
Brand Kit Plus
$149
One-time · USD
The usual choice for a practice opening to new clients.
- 3 brand directions with rationale
- 2 regenerations included
- Copy for 3 pages
- Detailed Squarespace or Wix spec
- SEO titles and meta descriptions
- 8 social templates
Practice Suite
$249
One-time · USD
For group practices and anyone who wants it airtight.
- 3 directions plus variants
- Unlimited regenerations for 30 days
- Copy for 6 pages
- Clinician bio system for the whole team
- Human review of your brand
- Publishing walkthrough
FAQ
Questions we get from your peers.
Will my site still sound like me?+
The brief captures how you talk about your work, including the words you refuse to use. You can regenerate with a refined brief on Brand Kit Plus and Practice Suite.
Do you handle board advertising rules?+
We keep language conservative and avoid client testimonials, which many boards restrict. Confirming your own board's advertising rules remains your responsibility.
Can I use this with Squarespace?+
Yes. Most therapists we build for are on Squarespace. You receive font names, hex codes and section-by-section copy to paste into your template.
Is any client information involved?+
None. Never enter protected health information or client details into Eklio. The brief is about your practice, not your caseload.
Your practice, branded. In under an hour.
Start at $79, one time. No subscription required.